Deerford Defense respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, place an order, contact us, or otherwise interact with us.
By using this website, you consent to the practices described in this Privacy Policy.
1. Our Privacy Approach
We believe customer privacy matters. Because of ongoing concerns about unnecessary data collection, government overreach, and the risk of customers being harassed or having their information misused, we intentionally limit the amount of personal information we collect and retain wherever practical and lawful.
We do not retain customer information longer than necessary to complete transactions, provide customer service, operate our business, and comply with applicable legal obligations.
We do not sell, rent, or trade customer email addresses or personal information to marketers, mailing list brokers, or third-party email list companies.
2. Information We Collect
We may collect the following categories of information:
A. Information You Provide Directly
When you place an order, contact us, or submit information through the website, we may collect:
- Name
- Billing address
- Shipping address
- Email address
- Phone number
- Order details
- FFL information where applicable
- Any information you provide in messages, contact forms, or support requests
B. Payment Information
Payment information may be collected and processed by our third-party payment processor. We do not store full payment card numbers or full payment credentials on our servers unless expressly stated and lawfully required.
C. Automatically Collected Information
When you use the website, certain information may be collected automatically, such as:
- IP address
- Browser type
- Device type
- Operating system
- Pages visited
- Referring website
- General usage and diagnostic information
This information may be collected through cookies, server logs, analytics tools, and similar technologies.
3. How We Use Information
We may use collected information to:
- Process and fulfill orders
- Communicate with you about your order
- Provide customer support
- Verify transactions and prevent fraud
- Comply with federal, state, and local legal obligations
- Maintain website functionality and security
- Improve website performance and customer experience
- Respond to inquiries and requests
- Send service-related communications
We may also use your email address to send transactional emails such as order confirmations, shipping updates, and customer service responses.
If you separately opt into marketing communications, we may send promotional emails, but we do not sell or give your email address to outside email list marketers.
4. Information Sharing
We do not sell, rent, or trade your personal information.
We may share limited information only as necessary with trusted third parties that help us operate our business, such as:
- Payment processors
- Shipping carriers
- FFLs involved in lawful transfer of firearms
- Website hosting or technical service providers
- Fraud prevention and security providers
- Legal, regulatory, or governmental authorities when required by law
We share only the information reasonably necessary for those purposes.
5. Data Retention
We do not keep customer information longer than necessary.
Because we value customer privacy and want to reduce the risk of unnecessary exposure of personal information, we aim to minimize retention of customer data wherever lawful and practical. However, some information may need to be retained for limited periods in order to:
- Complete and document transactions
- Provide customer support
- Maintain business and tax records
- Comply with payment processing obligations
- Comply with firearms-related legal and regulatory requirements
- Detect and prevent fraud or abuse
Once information is no longer needed for those purposes, we make reasonable efforts to delete, anonymize, or securely dispose of it.
6. Firearms and Compliance-Related Information
Certain purchases may require us to collect, use, or disclose information necessary to comply with firearms laws, shipping rules, FFL transfer requirements, fraud prevention procedures, or other legal obligations.
We only use and retain this information to the extent reasonably necessary to complete lawful transactions and comply with applicable law.
7. Email Privacy
We do not sell customer email addresses to email marketers, list brokers, or third-party mailing list companies.
If you provide your email address, we may use it to:
- Send order-related and service-related communications
- Respond to support requests
- Send promotional content only where you have opted in or where otherwise permitted by law
You may opt out of promotional emails at any time using the unsubscribe link, if applicable, or by contacting us directly.
8. Cookies and Tracking Technologies
Our website may use cookies and similar technologies to:
- Keep the website functioning properly
- Remember user preferences
- Support shopping cart and checkout functions
- Analyze traffic and site performance
- Help detect fraud or abuse
You can usually control cookies through your browser settings, though disabling cookies may affect website functionality.
9. Data Security
We take reasonable administrative, technical, and organizational measures to help protect personal information against unauthorized access, disclosure, alteration, or destruction.
However, no method of internet transmission or electronic storage is completely secure, and we cannot guarantee absolute security.
10. Third-Party Services and Links
Our website may use or link to third-party services, including payment processors, shipping tools, analytics providers, social media platforms, or other service providers. Those third parties may have their own privacy policies and data practices.
We are not responsible for the privacy practices of third-party websites or services.
11. Your Rights and Choices
Depending on your jurisdiction, you may have rights regarding your personal information, including the right to:
- Request access to certain personal information we hold about you
- Request correction of inaccurate information
- Request deletion of certain information, subject to legal and operational exceptions
- Opt out of marketing communications
To make a privacy-related request, please contact us at [email protected].
We may need to verify your identity before responding to certain requests.
12. Children’s Privacy
This website is not intended for children under the age of 18. We do not knowingly collect personal information from children under 18.
13. Legal Disclosures
We may disclose personal information if required to do so by law, subpoena, court order, regulation, lawful governmental request, payment processor requirement, fraud investigation, or to protect our rights, property, safety, or customers.
That said, we believe in minimizing unnecessary retention of customer information in the first place so that we are not keeping more data than reasonably needed.
14. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will become effective when posted on this page. Your continued use of the website after changes are posted constitutes acceptance of the revised policy.